SMC Seattle October - Building Your Social Embassies

How do you effectively build ambassadors around an idea or product using social media?

Some brands have stumbled upon finding ambassadors, but others have set out to intentionally encourage this level of engagement. Join us on October 26th as David Armano, Senior Vice President at Edelman Digital, shares his insights on how to build a blueprint for managing your social embassies and creating advocates to help -- through paid, owned and earned media.

Many thanks to this month's sponsor, Swedish Medical Center for making this event possible. 

Get your tickets now -- our events sell out in a snap!

About the Speaker:

With 14 years of digital marketing and user experience design under his belt, David Armano is a senior vice president at Edelman Digital. Advertising Age has ranked his blog, Logic + Emotion, one of the top media + marketing blogs. His writing and visual thinking has been cited by Forrester, the Boston Globe, and has landed him in Business Week on several occasions, including their "Best of 2006." Previous companies on his resume include: Critical Mass, Digitas, Agency.com, and Chicago Tribune.

Armano says he blends strategy with design, and looks for new business opportunities around the social Web to enhance the customer experience, connect individuals and innovate. He lives in the Chicago area, where he enjoys surfing the net, riding his motorbike, and spending quality time with his family.

Other fun facts from Armano: "I don't have a middle name, consider myself a connoisseur of beef jerky and have been occasionally known to wear cowboy hats, but only if the mood strikes me."
 
Find him on the Web: EdelmanDigital.com and DavidArmano.com

Follow him on Twitter: @armano 

About Swedish Medical Center:

Many thanks to Swedish for being the PREMIER sponsor of this month's event! And happy 100th birthday, Swedish!

Swedish is not only on the cutting edge of the medical world, they’re also part of the growing world of social media. Whether you're expecting a baby or dealing with a complex medical condition, or anything in between, Swedish has the people, technology and experience you can trust. For a century, Swedish has been the premier health-care provider in the Pacific Northwest and is meeting the needs of local neighborhoods through Greater Seattle and the Eastside. Help Swedish celebrate the grand opening its newest facility, a new ER and Outpatient Center in Ballard on Saturday, Nov. 6. There will be great food and lots of fun activities for the whole family. Visit http://swedish.org/ballard for more details about the grand opening celebration.

To learn more about Swedish, visit: http://swedish.org

Follow Swedish on Twitter: http://twitter.com/swedish

"Like" Swedish on Facebook: http://facebook.com/swedishmedicalcenter

And, if you were born at Swedish (or if you had a baby at the hospital), "like" the hospital's "I'm A Swedish Baby" page: http://facebook.com/swedishbabies

Subscribe to the Swedish YouTube channel: http://youtube.com/swedishseattle

Special thanks to our travel sponsor- 

Low fares and nonstops to four Hawaiian Islands

Follow Alaska Airlines on Twitter: http://twitter.com/alaskaair

October Event Details:

Date - Tuesday, October 26th
Time - 6 to 9 p.m.
Location - The Canal - 5300 34th Ave NW, Seattle, Washington  98107
Tickets - $15, includes two drinks and appetizers
Parking - The Canal has ample parking in the lot located in front of the building. Additional parking is available in the Ballard Locks parking lot after 5 p.m.